To understand MCF, we have to start from Carlos Ferreirinha, the main reference for Luxury activity and with the necessary developments, such as Premium. Ferreirinha is an idealist and implementer to the same extent. He is professional and humane, serious and charming, an enthusiast of what brands, companies and, above all, what people can become. He admires today, but he is tireless in our transformation for tomorrow. MCF, a company founded by him in 2001, understands, translates and shares the luxury intelligence from the point of view of management, with autonomy and creativity, for all. The consolidated history allows MCF to innovate safely, following the transformations of the business and
bringing a future look able to modify brands and companies in the present. The core business is the strategic intelligence focused on the management of Luxury and Premium. The performance encompasses consultancy, training, research, experiences and lectures, within the unique MCF philosophy, which believes in products, services and solutions with soul.AGENDA 2019
EDUCATION AND LUXURY CULTURE
Since its foundation almost two decades ago, MCF has taken on the responsibility of supporting the development of this market and today is the main reference in Luxury and Premium in Latin America, European countries and Africa. Carlos Ferreirinha, president and founder, understood that it was not enough to act, it was necessary to build the road at the same time that he walked by it. Since then, MCF has been leading the development of courses, associations, workshops and conferences, mediating the exchange of Brazil – world content in the Luxury and Premium segments. Considering Luxury and Premium as management tools, always. For MCF, not all can or must be segment operations, but everyone can, without exception, draw inspiration from their values as learning and differentiation for their own business.
MCF has a relevant history of projects with large companies and brands, from the most diverse areas of activity: Bentley, Burberry, Coach, Tory Burch, TAM, Latam, Accor Group, Iguatemi, JHSF, BR Malls, Multiplan, O Boticário, Beauty Box, Natura, MAC, Recipe for Men, JP Morgan, Itaú, Bradesco, Banco do Brasil, GM, Lexus, Honda, Volkswagen, Whirlpool, Swarovski, Pandora, Cyrela, Embraer, Diageo, Pernod-Ricard, Moet Henessy, Nestle, Johnson & Johnson, among others. MCF and Carlos Ferreirinha have acted
as advisor to the world’s leading luxury groups such as LVMH, Kering, Estée Lauder and Richemont.
- 1st Consulting in Management and Strategic Intelligence of Luxury in Latin America
- Leader in Strategic Projects, Content on the topic, Preparation and Training focused on the Luxury and Premium Segment
- + 3000 professionals trained in the last decade in “Luxury Applied to Management” Course
- Responsible for the creation of ATUALUXO, the most important Conference on Luxury Management of the Americas and the respective editions of the MCF Knowledge Forum “THE THOUGHTS OF LUXURY”
- Idealization and Implementation of ABRAEL (Brazilian Association of Luxury Companies – National and International)
- Development and application of the first and only survey of the Luxury sector in Brazil, which has been going on for nearly 10 years