“We have to reinvent ourselves, make it genuinely different and make innovation a process.”
Carlos Ferreirinha

Carlos Ferreirinha

President and founder of MCF Consultoria

Carlos Ferreirinha is the most important opinion maker on the Market and the Luxury and Premium Management in Latin America. He has over 25 years of operations management, business development, marketing, communications and strategic intelligence, with senior executive positions in companies such as EDS and Louis Vuitton – LVMH group, where he was CEO Brazil and senior director of Latin America. In 2001 he has founded MCF Consultoria, a company that translates Luxury Intelligence into management, providing consulting, guidance, preparation, training and education. As a CEO of MCF, Ferreirinha leads the segment, with clients and projects throughout the Brazilian market, in Latin America, European countries and Africa. He is also the leader of ABRAEL – Brazilian Luxury Trademark Association, a columnist for Expressions Magazine, focused on Amex Platinum clients for almost a decade and a guest columnist in the leading Luxury Brazilian magazines in Latin America. Recognized as one of the best business and management speakers in Brazil, usually among the five most requested, he holds more than 45 conferences, lectures and annual seminars as a specialist in Luxury in several countries, including the United States and Europe. The course “The Luxury Applied to Management” of MCF became a benchmark and has a partnership with ISEG University in Lisbon, Portugal. In 2013, he founded BENTO STORE, recognized among the most innovative retail operations in the world by American magazine design : retail on the annual “The Innovators” list. BENTO STORE is part of MCF’s strategic consultancy.